tell-us

Sales

What is Sales? “Sell me this pen.” —Jordan Belfort
In Martin Scorsese’s The Wolf of Wall Street, there is a minor motif in which Jordan Belfort, the main character played by Leonardo DiCaprio, tests his friends’ understanding of sales by handing each of them his fountain pen and challenging them to, “Sell me this pen.” – Read More……

Marketing

What is Marketing ?
You are at a party and suddenly see a gorgeous girl. You go up to her and say: “I am very rich. “Marry me!” – That’s Direct Marketing”
You see a gorgeous girl when you are at a party with yours friends. And one of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising” – Read More……

Distribution

Our distribution channels often require the assistance of others in order for the marketer to reach its target market. But why exactly does a company need others to help with the distribution of their product? Wouldn’t a company that handles its own distribution functions be in a better position to exercise control over product sales and potentially earn higher profits? – Read More……

Branding

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.What do we mean by the word brand?
The words brand and branding are thrown around liberally by all sorts of people in different – Read More……

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