marketing2

What is Marketing ?

You are at a party and suddenly see a gorgeous girl. You go up to her and say: “I am very rich. “Marry me!” – That’s Direct Marketing”

You see a gorgeous girl when you are at a party with yours friends. And one of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising”

You saw a gorgeous girl at a party. And you go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – That’s Telemarketing”

When you saw a gorgeous girl at a party. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you “Marry Me?” – That’s Customer Service & Public Relations

You see a gorgeous girl while enjoying at a party. She walks up to you and says:”You are very rich! “Can you marry ! me?” – That’s Brand Recognition

While enjoying a party you saw a gorgeous girl. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – “That’s Customer Feedback”

As soon as you saw a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – “That’s demand and supply gap”

You see a gorgeous girl during a party. You went up to her and before you could say anything, another person come and tell her, “I’m rich. Will you marry me, please?” and then she goes with him – “That is a competition eating into your market shares”

You saw a gorgeous girl at a party time. You go up to her and just before you say: “I’m rich, Marry me!” your wife arrives. – “That’s restriction for entering new markets

This is marketing.


In Highlife Our,

Approach
is to manage broader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship.

Focus
Overall picture to promote, distribute, price products/services; fulfill customer’s wants and needs through products and/or services the company can offer.

Processing
Analysis of market, distribution channels, competitive products and services; Pricing strategies; Sales tracking and market share analysis; Budget

Scope
Market research; Advertising; Sales; Public relations; Customer service and satisfaction .

Horizon
Longer term

Strategy
Pull

Priority
Marketing shows how to reach to the Customers and build long lasting relationship

Identity
Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment.

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