What is Sales? “Sell me this pen.” —Jordan Belfort
In Martin Scorsese’s The Wolf of Wall Street, there is a minor motif in which Jordan Belfort, the main character played by Leonardo DiCaprio, tests his friends’ understanding of sales by handing each of them his fountain pen and challenging them to, “Sell me this pen.”
Jordan is testing how well his new business associates understand what really drives sales. Most people in this situation think that in order to sell the pen they need to make the pen appealing or attractive. They think they need to sell the product, to pitch its features and attributes.
It’s friend Brad who sees the situation for what it really is. It’s not about the pen. It’s about the needs of the buyer. It’s about what motivates the buyer to action. So Brad does not try to describe the pen. Instead he says, “Write this down for me,” to which Leonardo DiCaprio’s character replies, “I don’t have a pen…”
That is sales.
In Highlife Our,
is to make customer demand match the products our clients currently offers or
match the demand with potential supply in any level, globally.
is to fulfill sales volume objectives of our clients and to exceed satisfaction.
exclusively offer one to one, over the phone & by online sales processing.
Once a product has been created for a customer need, persuade the customer to purchase the product to fulfill needs and necessities.
Short term & Long term
is to PUSH the buyers attention to purchase in exchange of profit and credibility. We personally assure to strategically invest Win-Win-Win on all parties.
A closed sales is the ultimate results of our selling priorities.
Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There’s no premise of brand identity, longevity or continuity. It’s simply the ability to meet a need at the right time.